Journal of Public Representative and Society Provision

Oswald's Marketing Semiotics Analysis: Cultural Elements in Marketing Communication at the "Bajawa Flores NTT" Café

2025-02-17T09:52:38+07:00

This study analyzes how Flores' cultural elements are used as a marketing communication strategy at Kafe Bajawa. Using a qualitative approach and Oswald’s marketing semiotics analysis, the research explores the meanings embedded in cultural elements such as Komodo statues, woven fabrics, Sasando musical instruments, photographs of Flores residents, a map of Flores Island, and the collaboration of traditional music with modern genres. Data were collected through direct observation of both exterior and interior decorations, as well as customer interviews to understand their responses to the presented cultural elements. The findings indicate that Flores' cultural elements play a significant role in shaping the café's identity and appeal. Analysis based on Consumer Brandscape shows that cultural signs create an authentic and unique impression, while emotional territories indicate that these cultural elements build emotional connections with customers through a comfortable and dynamic atmosphere. There is no cultural tension between traditional and modern elements; instead, they harmoniously blend, particularly in interior design and the music experience. From the perspective of cultural categories, Kafe Bajawa successfully positions itself as a venue that embodies Flores' cultural heritage in a modern context. Data triangulation through customer interviews confirms that the displayed cultural elements reinforce the café’s image as a space rich in local identity while remaining comfortable for an urban audience. The success of this strategy lies in balancing culture and modernity, creating an engaging experience that fosters customer loyalty.

Implementation of Informed Consent at Bandung Hospital, Medan City

2025-02-18T10:08:54+07:00

This study aims to analyze the implementation of informed consent as a legal protection mechanism in medical practice at Bandung General Hospital, Medan City. The method used is normative legal research with a normative legal approach, utilizing secondary data from primary, secondary, and tertiary legal materials, as well as field data through interviews and surveys. The results of the study indicate that the implementation of informed consent at the hospital has followed the standard operating procedures regulated by the Minister of Health Regulation No. 290/MENKES/PER/III/2008. The informed consent process involves providing comprehensive information, consideration time for patients, and documentation of written consent. However, there are several challenges, including time constraints, ineffective communication, and low levels of patient health literacy. This study suggests improving communication training for medical personnel, providing patient education tools, and improving the documentation system to ensure legal compliance and quality of health services. Effective implementation of the informed consent procedure has the potential to improve legal protection for medical personnel and patient rights in medical decision-making.

Print Legal Regulations on Preventive Policies in Handling Narcotics Crimes

2025-02-10T11:10:48+07:00

Drug abuse is a serious problem that has a negative impact on individuals, families, and society. Combating drug crimes in Indonesia requires not only a repressive approach, but also effective preventive policies based on the rule of law. This study aims to analyze the legal rules underlying preventive policies in combating drug crimes, with a focus on the effectiveness of implementation and the obstacles faced in the field. This study uses a normative legal method, which analyzes laws and regulations such as Law Number 35 of 2009 concerning Narcotics, Regulation of the Chief of Police No. 8 of 2021 concerning Handling of Criminal Acts Based on Restorative Justice, and Attorney General's Guidelines No. 18 of 2021 concerning Settlement of Narcotics Crime Cases Through Rehabilitation. The results of the study indicate that preventive policies have an important role in preventing drug abuse, especially through education, socialization, and cross-sectoral cooperation. However, the implementation of this policy is often hampered by weak coordination between institutions, limited resources, and low public awareness. Therefore, preventive policies supported by strong legal regulations and effective implementation can be a significant strategy in overcoming drug crimes. This study recommends the need for evaluation and improvement of regulations, increasing the capacity of implementers in the field, and strengthening community participation to create a safer environment free from the threat of drugs.