Al Fajri, D. and Septrizola, W. (2025) “The Influence of Brand Awareness on Purchase Intention Among TikTok Users in Padang: The Mediating Role of Influencer Endorsement and Influencer Credibility ”, Journal of Management and Administration Provision , 5(3), pp. 429-441. doi: 10.55885/jmap.v5i3.698.