https://psppjournals.org/index.php/jmap <p><strong>Journal of Management and Administration Provision (E-ISSN: <span style="font-family: helvetica; font-size: small;"><span style="font-family: helvetica; font-size: medium;">2776-1290, P-ISSN: 2776-1282)</span></span></strong> is an open access and peer reviewed journal includes all the areas of research activities such as Public Administration, Public Services, Management Studies, Human Resource Management, Economic, Trade, Business Administration, Hospitality Management, Facilities Planning and Management.</p> <p> </p> Pusat Studi Pembangunan dan Pemberdayaan en-US Journal of Management and Administration Provision 2776-1282 <h1 class="page_title">Licensing Statement</h1> <div class="page"> <div class="page"> <div class="page"> <p><strong>Journal of Management and Administration Provision</strong> operates under articles of this journal licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by/4.0.</a> This allows for the reproduction of articles, free of submissions charge, with the appropriate citation information. All authors publishing with the <strong>Journal of Management and Administration Provision</strong> accept these as the terms of publication. </p> <p><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a></p> </div> </div> </div> https://psppjournals.org/index.php/jmap/article/view/1095 <p style="font-weight: 400;"><em>This study examines the marketing strategies of coconut brown sugar and their implications for the welfare of artisans in Pasiang Village, Matakali District, Polewali Mandar Regency. The study employed a descriptive qualitative approach using a case study. The research location was purposively selected, with 36 informants consisting of producers, collectors, suppliers, retailers, and consumers. Data were collected through observation, interviews, questionnaires, and documentation and analyzed using the Miles and Huberman model. Marketing strategies were formulated through SWOT analysis using IFAS and EFAS matrices. The results show that coconut brown sugar marketing remains traditional and involves three marketing channels with several marketing institutions. The Producer-Supplier-Retailer-Consumer channel is the most efficient because it provides producers with a higher selling price than other channels. The SWOT analysis produced an IFAS score of 2.82 and an EFAS score of 2.62, placing the business in Quadrant I and indicating an aggressive growth strategy. Recommended strategies include improving product quality, expanding market share, utilizing digital marketing, developing efficient distribution channels, and strengthening producer institutions. These strategies can enhance product competitiveness, expand market access, increase artisan income, and ultimately improve the welfare of coconut brown sugar artisans in Pasiang Village.</em></p> Peri Peri Nining Diah Andayani Halbi Halbi Copyright (c) 2026 Journal of Management and Administration Provision https://creativecommons.org/licenses/by-sa/4.0/ 2026-08-14 2026-08-14 6 3 538 553 10.55885/jmap.v6i3.1095