Journal of Management and Administration Provision

Marketing Strategy for Coconut Brown Sugar to Improve Community Welfare in Pasiang Village

Peri Peri — 2026-08-14

This study examines the marketing strategies of coconut brown sugar and their implications for the welfare of artisans in Pasiang Village, Matakali District, Polewali Mandar Regency. The study employed a descriptive qualitative approach using a case study. The research location was purposively selected, with 36 informants consisting of producers, collectors, suppliers, retailers, and consumers. Data were collected through observation, interviews, questionnaires, and documentation and analyzed using the Miles and Huberman model. Marketing strategies were formulated through SWOT analysis using IFAS and EFAS matrices. The results show that coconut brown sugar marketing remains traditional and involves three marketing channels with several marketing institutions. The Producer-Supplier-Retailer-Consumer channel is the most efficient because it provides producers with a higher selling price than other channels. The SWOT analysis produced an IFAS score of 2.82 and an EFAS score of 2.62, placing the business in Quadrant I and indicating an aggressive growth strategy. Recommended strategies include improving product quality, expanding market share, utilizing digital marketing, developing efficient distribution channels, and strengthening producer institutions. These strategies can enhance product competitiveness, expand market access, increase artisan income, and ultimately improve the welfare of coconut brown sugar artisans in Pasiang Village.

Implementation of Risk Management at the Makassar Region V Airport Authority Office

Yunita Astuti — 2026-09-18

This study aims to evaluate the implementation of risk management at the Makassar Region V Airport Authority Office, focusing on the extent to which risk management principles, frameworks, and processes have been implemented in accordance with the ISO 31000:2018 standard and Minister of Transportation Decree No. KM 69 of 2023. The analysis was conducted using the Risk Control Self-Assessment (RCSA) approach to identify risks, evaluate internal controls, and assess the effectiveness of the three lines of defense structure in risk management. The results of the study indicate that the implementation of risk management at the Makassar Region V Airport Authority Office goes through several processes starting from establishing the context, then continuing with risk identification, conducting risk analysis and evaluation, risk management plans, and then recording and reporting. The implementation of risk management at the Makassar Region V Airport Authority Office has only been running for 2 years, so it still faces various obstacles, such as limited human resources, lack of data integration, and an organizational culture that does not fully support risk management. This study provides a strategic contribution to the development of risk management practices in the air transportation sector and recommends continuous improvement through strengthening internal policies, increasing human resource capacity, and optimizing the use of information technology.

From Local Potential to Value-Added Products: Empowering PKK Women through the Diversification of Moringa-Based Products in Pappalluang Village

Burhanuddin Burhanuddin — 2026-09-23

In rural areas, the utilization of moringa plants is often limited to household consumption, despite their potential for development into value-added food products. This situation is evident in Pappalluang Village, Jeneponto Regency, where moringa is readily available in households but has not yet been processed into economically valuable products. This community service initiative aimed to strengthen the capacity of PKK (Family Welfare Empowerment) members to utilize moringa leaves through food product diversification based on local potential. The activity took place on August 9, 2026, involving 15 PKK members from Pappalluang Village. A participatory approach was employed, comprising awareness-raising sessions, material presentations, demonstrations, hands-on processing practice, packaging, labeling, and an introduction to market opportunities. The results indicate that participants gained knowledge and practical experience in processing moringa leaves into food products, specifically moringa biscuits/snacks and beverages/juices. A tangible outcome was the production of packaged moringa biscuits branded as "Kelorina." Beyond production skills, participants gained foundational understanding regarding packaging, labeling, pricing, and marketing strategies. The activity demonstrated that a practice-based approach can serve as a gateway to empowering women to transform local food resources into value-added products. However, business development, cost recording, actual marketing, and production sustainability still require further guidance.