GOLONGGOMO, R.; HASANATI, N. .; DJUDIYAH, D. Strengthening Branding and Brand Loyalty as a Strategy to Enhance MSME Competitiveness in the Digital Era. Journal of Universal Community Empowerment Provision , [S. l.], v. 6, n. 1, p. 23-30, 2026. DOI: 10.55885/jucep.v6i1.908. Disponível em: https://psppjournals.org/index.php/jucep/article/view/908. Acesso em: 17 apr. 2026.