Golonggomo, Rahmatia, Nida Hasanati, and Djudiyah Djudiyah. “Strengthening Branding and Brand Loyalty As a Strategy to Enhance MSME Competitiveness in the Digital Era”. Journal of Universal Community Empowerment Provision 6, no. 1 (March 26, 2026): 23-30. Accessed April 17, 2026. https://psppjournals.org/index.php/jucep/article/view/908.