Training on Floating Cage Product Diversification Strategy in Margaluyu Village, Pangalengan, Bandung

Gita  Prawesti; Sarah  Isniah; Ade  Supriatna; Nur  Syamsyiah; Yahya Yahya; Nur  Hasanah

doi:10.55885/jucep.v4i1.340

Authors

Gita Prawesti Darma Persada University, Indonesia
Sarah Isniah Darma Persada University, Indonesia
Ade Supriatna Darma Persada University, Indonesia
Nur Syamsyiah Darma Persada University, Indonesia
Yahya Yahya Darma Persada University, Indonesia
Nur Hasanah Darma Persada University, Indonesia

DOI:

https://doi.org/10.55885/jucep.v4i1.340

Keywords:

Tourist Village, Floating Cages, Training, Diversification Strategies

Abstract

Margaluyu Tourist Village is located in Pangalengan, Bandung Regency, West Java. The community groups in Margaluyu Village consist of vegetable farmers, dairy cattle breeders, honeybee farmers, ecotourism groups, MSME practitioners, floating cage fishermen, integrated health post cadres, and teachers. The processing of floating cages' products lacks variation, resulting in limited market share availability. The community service method carried out is by providing material presentations about strategies for diversifying floating cage products so that floating cage fishermen can increase their market share through service learning. This method consists of three activity stages, namely the preparation stage, implementation stage and evaluation stage. At the end of the presentation, 75% of participants were able to determine the use of diversification and were able to determine the processed fish products to be sold. So the final result was 84.4% of participants were able to understand the presentation of the material given.

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