Training and Development of Community Competence in Managing Tourism
DOI:
https://doi.org/10.55885/jucep.v4i2.374Keywords:
Kambo Tourism Village, Tourism Development, Tour Packages, SWOT AnalysisAbstract
Kambo Village, located in Palopo, South Sulawesi, has excellent potential to develop into a tourist destination emphasizing local customs and traditions. However, this potential has not been fully utilized because the quality of tour packages sold to tourists still needs to be improved. This article highlights the importance of developing tour packages in Kambo Tourism Village through a structured approach, which includes initial studies, tour package development, community education, and marketing and sales. This development should be based on a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Strategies being considered include expanding natural and cultural tour packages, working with travel agencies, digital promotion, and improving facilities and amenities. With the right approach, Kambo Tourism Village can become a competitive and growing tourism destination, making a significant contribution to the economic improvement and welfare of the local community.References
Abdullah Alazzam, N. M., & Mohammad, I. (2022). Challenges facing the educational supervision methods of the Ministry of Education in light of Saudi Vision 2030.
Arrozi, M. F., SE, A., Jus’at, I., & Praja, I. A. K. A. (2020). STANDAR HASIL PENGABDIAN KEPADA MASYARAKAT.
Aryapranata, A. (2023). Studi Keberhasilan Pengelolaan Destinasi Wisata Menggunakan Platform Digital pada Maribaya Bandung Jawa Barat. Institut Pariwisata Trisakti.
Azizah, L. (2021). Strategi Pengembangan Pariwisata Dalam Perspektif Islam Menggunakan Metode Analisis SWOT Halal Tourism:(Studi Pada Destinasi Bromo Tengger Tosari Pasuruan). Jurnal Manajemen Dan Inovasi (MANOVA), 4(2), 18–36. https://doi.org/10.15642/manova.v4i2.414
Barth, M., Godemann, J., Rieckmann, M., & Stoltenberg, U. (2007). Developing key competencies for sustainable development in higher education. International Journal of sustainability in higher education, 8(4), 416-430. https://doi.org/10.1108/14676370710823582
Birru, R. A. D., Royanow, A. F., & Mahawira, K. (2024). Pola Perjalanan Wisata di Air Terjun Benang Kelambu Lombok Tengah. Contemporary Journal of Applied Sciences, 2(3), 195-202. https://doi.org/10.55927/cjas.v2i3.9716
Ciptosari, F., & Wadhi, Y. P. H. (2023). Penerapan Strategi Pemasaran Positioning, Differentiation, Branding (PDB) Dalam Menentukan Keunggulan Kompetitif Destinasi Pariwisata. Journal of Management: Small and Medium Enterprises (SMEs), 16(1), 129–138. https://doi.org/10.35508/jom.v16i1.8356
Fisu, A. A., Hafid, Z. A., Marzaman, L. U., Sutrisno, M., & Mappe, U. U. (2022). Kambo (Titik Paling Indah Memandang Kota Palopo). Mikro Media Teknologi.
Gillovic, B., & McIntosh, A. (2020). Accessibility and inclusive tourism development: Current state and future agenda. Sustainability, 12(22), 9722. https://doi.org/10.3390/su12229722
Hamsal, M., & Abdinagoro, S. B. (2021). Sustainable Tourism Pariwisata Wisata di Era Normal Baru. Scopindo Media Pustaka.
Hidayat, A., & Bayudhirgantara, E. M. (2023). Pengaruh Manajemen Sumber Daya Manusia Tridharma Perguruan Tinggi Terhadap Peningkatan Mutu Dosen PTS. Journal on Education, 6(1), 5070-5086. https://doi.org/10.31004/joe.v6i1.3661
Kastenholz, E., Eusébio, C., & Carneiro, M. J. (2016). Purchase of local products within the rural tourist experience context. Tourism Economics, 22(4), 729-748. https://doi.org/10.1177/1354816616654245
Margaretha, R. (2024). Strategi Capacity Building dalam Pengelolaan Pariwisata Berkelanjutan di Indonesia. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA), 4(1), 248–256. https://doi.org/10.47709/jebma.v4i1.3588
Marín-González, F., Moganadas, S. R., Paredes-Chacín, A. J., Yeo, S. F., & Subramaniam, S. (2022). Sustainable local development: consolidated framework for cross-sectoral cooperation via a systematic approach. Sustainability, 14(11), 6601. https://doi.org/10.3390/su14116601
Muniarty, P., Wulandari, W., Pratiwi, A., & Rimawan, M. (2022). Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata Sekolah Tinggi Ilmu Ekonomi Bima. JE (Journal of Empowerment), 2(2), 172–182. https://doi.org/10.35194/je.v2i2.1586
Nurdin, N. (2023). Pengabdian Kepada Masyarakat: Dalam Konsep Dan Implementasi. Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 1(3), 1–15. https://doi.org/10.59024/faedah.v1i3.211
Prihatin, E. (2023). Strategi sukses CRM di Perguruan Tinggi: Membangun Kepuasan dan Loyalitas Pelanggan untuk Pertumbuhan Perguruan Tinggi Berkualitas. Indonesia Emas Group.
Pulubuhu, D. A. T. (2020). Damai di Bumi Sawerigading: Pengelolaan Konflik Berbasis Komunitas. Gramedia Pustaka Utama.
Robustin, T. P., Andi, R., Suroso, I., & Yulisetiarini, D. (2018). The contribution of tourist attraction, accessibility and amenities in creating tourist loyalty in Indonesia. J. Bus. Econ. Review, 3(4), 92-98. https://doi.org/10.35609/jber.2018.3.4(3)
Safitri, A. W. (2022). Analisis Kreativitas Mengajar Guru dalam Pembelajaran Daring SDN 04 Nambuhan Purwodadi pada Masa Pandemi Covid-19 (Doctoral dissertation, Universitas Islam Sultan Agung Semarang).
Tiyaningsih, S. (2022). Metode Penentuan Harga Pokok Produksi pada Usaha Lebah Madu Trigona di Kelurahan Kambo Kota Palopo. Universitas Muhammadiyah Palopo.
Yang, S., Isa, S. M., Ramayah, T., Blanes, R., & Kiumarsi, S. (2020). The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow: an examination across gender. Journal of International Consumer Marketing, 32(5), 435-452. https://doi.org/10.1080/08961530.2020.1717400
Yogatama, A. N. (2023). Transformasi Bisnis Tur dan Travel Pasca Pandemi Covid-19 Melalui Business Model Canvas. Jurnal Riset Bisnis Dan Manajemen Tirtayasa, 7(2), 36–47. http://dx.doi.org/10.48181/jrbmt.v7i2.23207
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Universal Community Empowerment Provision
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
