Marketing Strategy in Improving Sales of Syar’i Clothing Azra Collection in Sidenreng Rappang Regency

Vina Tri Agustina; Pratiwi  Ramlan; Rahman  Yakub

doi:10.55885/jmap.v4i2.353

Authors

Vina Tri Agustina Universitas Muhammadiyah Sidenreng Rappang, Indoensia
Pratiwi Ramlan Universitas Muhammadiyah Sidenreng Rappang, Indoensia
Rahman Yakub Universitas Muhammadiyah Sidenreng Rappang, Indoensia

DOI:

https://doi.org/10.55885/jmap.v4i2.353

Keywords:

Marketing Strategy, Sales, UMKM

Abstract

The level of competition in the business world requires every seller to be able to carry out their marketing activities more effectively and efficiently. The purpose of this study is to determine how the marketing strategy of Azra Collection's sharia clothing increases sales, and to determine what factors influence the marketing of Azra Collection's sharia clothing. The population in this study were consumers of Azra Collection's sharia clothing store using the Accidental Sampling technique using the Slovin formula, so that 50 consumers were obtained as respondents. The research method uses quantitative research. Data collection techniques used in this study are using Observation, Literature Study, Interview, and Questionnaire techniques. The data analysis techniques used are simple linear regression coefficient analysis, t-test statistical analysis and F-test statistical analysis and processed using the SPSS application. The results of the study showed that marketing strategies had a significant effect on sales at the Azra store.

References

Al-Surmi, A., Cao, G., & Duan, Y. (2020). The impact of aligning business, IT, and marketing strategies on firm performance. Industrial marketing management, 84, 39-49. https://doi.org/10.1016/j.indmarman.2019.04.002

Cay, S., & Irnawati, J. (2020). Strategi Pemasaran Untuk Meningkatkan Penjualan (studi kasus UMKM di Tangerang Selatan). Jurnal Mandiri : Ilmu Pengetahuan, Seni, Dan Teknologi, 4(2), 160–170. https://doi.org/10.33753/mandiri.v4i2.132

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620. https://doi.org/10.1016/j.jbusres.2020.10.016

Fernando, Y., Jabbour, C. J. C., & Wah, W. X. (2019). Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: does service capability matter?. Resources, conservation and recycling, 141, 8-20. https://doi.org/10.1016/j.resconrec.2018.09.031

Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119-132. https://doi.org/10.1016/j.ijin.2022.08.005

Haslindah, A., Hamdat, A., & Hanafiah, H. (2021). Implementation Of Marketing Strategies In Increasing Sales Volume. International Journal of Science, Technology & Management, 2(5), 1449-1459. https://doi.org/10.46729/ijstm.v2i5.299

Horská, E., Petriľák, M., Šedík, P., & Nagyová, Ľ. (2020). Factors influencing the sale of local products through short supply chains: A case of family dairy farms in Slovakia. Sustainability, 12(20), 8499. https://doi.org/10.3390/su12208499

Hunt, S. D., & Madhavaram, S. (2020). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy. Industrial Marketing Management, 89, 129-139. https://doi.org/10.1016/j.indmarman.2019.07.004

Ikhsan, R. F., Devi, A., & Kosim, A. M. (2020). Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Rumah Makan Pecak Hj. Sadiyah Cilodong Depok. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2(1), 22–47. https://doi.org/10.47467/elmal.v2i1.329

Johnson, J. S., Matthes, J. M., & Friend, S. B. (2019). Interfacing and customer-facing: Sales and marketing selling centers. Industrial Marketing Management, 77, 41-56. https://doi.org/10.1016/j.indmarman.2017.08.011

Latpate, R., Kshirsagar, J., Gupta, V. K., & Chandra, G. (2021). Advanced sampling methods. Singapore: Springer. https://doi.org/10.1007/978-981-16-0622-9

Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47, 4-29. https://doi.org/10.1007/s11747-018-0598-1

Ojha, D., Patel, P. C., & Sridharan, S. V. (2020). Dynamic strategic planning and firm competitive performance: A conceptualization and an empirical test. International Journal of Production Economics, 222, 107509. https://doi.org/10.1016/j.ijpe.2019.09.030

Oktavian, R., & Aminuddin, L. H. (2022). Strategi Pemasaran Dalam Meningkatkan Nasabah. Niqosiya: Journal of Economics and Business Research, 2(2), 333–346. https://doi.org/10.21154/niqosiya.v2i2.1031

Prasetio, A. (2012). Management Analysis Journal Pengaruh Kualitas Pelayanan dan harga terhadap Kepuasan Pelanggan. Management Analysis Journal, 1(4), 1–8. https://doi.org/10.15294/maj.v1i1.497

Roni, S. M., & Djajadikerta, H. G. (2021). Data analysis with SPSS for survey-based research. Singapore: Springer. https://doi.org/10.1007/978-981-16-0193-4

Saifuddin, M., & Madinah, S. H. (2022). Analisis Perumusan dan Pilihan Strategi Bisnis pada Butik Saffana Surabaya. Iqtishoduna, 18(1), 63–80. https://doi.org/10.18860/iq.v18i1.13042

Schwarz, J. O., Ram, C., & Rohrbeck, R. (2019). Combining scenario planning and business wargaming to better anticipate future competitive dynamics. Futures, 105, 133-142. https://doi.org/10.1016/j.futures.2018.10.001

Sun, W., Yao, S., & Govind, R. (2019). Reexamining corporate social responsibility and shareholder value: The inverted-U-shaped relationship and the moderation of marketing capability. Journal of Business Ethics, 160, 1001-1017. https://doi.org/10.1007/s10551-018-3854-x

Sürücü, L., & Maslakci, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694-2726. https://doi.org/10.15295/bmij.v8i3.1540

Taherdoost, H. (2022). What are different research approaches? Comprehensive Review of Qualitative, quantitative, and mixed method research, their applications, types, and limitations. Journal of Management Science & Engineering Research, 5(1), 53-63. https://doi.org/10.30564/jmser.v5i1.4538

Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461. https://doi.org/10.1108/JABS-07-2018-0204

Toorajipour, R., Oghazi, P., Sohrabpour, V., Patel, P. C., & Mostaghel, R. (2022). Block by block: A blockchain-based peer-to-peer business transaction for international trade. Technological Forecasting and Social Change, 180, 121714. https://doi.org/10.1016/j.techfore.2022.121714

Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. Industrial Marketing Management, 89, 89-97. https://doi.org/10.1016/j.indmarman.2020.03.003

Wahyuni, R., Mulyantomo, E., & Suryawardana, E. (2020). Analisis Peran Bauran Pemasaran Dalam Meningkatkan Penjualan (Studi Kasus Pada Ayam Geprek Sako Blora 1). Solusi, 18(2). http://dx.doi.org/10.26623/slsi.v18i2.2299

Wirtz, J., Fritze, M. P., Jaakkola, E., Gelbrich, K., & Hartley, N. (2021). Service products and productization. Journal of Business Research, 137, 411-421. https://doi.org/10.1016/j.jbusres.2021.08.033

Yam, J. H., & Taufik, R. (2021). Hipotesis Penelitian Kuantitatif. Perspektif : Jurnal Ilmu Administrasi, 3(2), 96–102. https://doi.org/10.33592/perspektif.v3i2.1540

Yano, J., & Matanda, J. (2021). Tourism-led growth hypothesis and economic growth in kenya. International Journal of Economics, 6(1), 1-22. https://doi.org/10.47604/ijecon.1367