Green Product Innovation Increase Competitive Advantage, Mediated by Green Dynamic Capability

Kirana Shaadah Fatiha; Muthia Roza  Linda

doi:10.55885/jmap.v5i1.586

Authors

Kirana Shaadah Fatiha Department Management, Faculty of Economics, Universitas Negeri Padang
Muthia Roza Linda Department Management, Faculty of Economics, Universitas Negeri Padang

DOI:

https://doi.org/10.55885/jmap.v5i1.586

Keywords:

Green Product Innovation, Competitive Advantage, Green Dynamic Capability

Abstract

This study examines how Padang City's bakery MSMEs' competitive advantage is impacted by green product innovation and green dynamic capabilities. This research employs a quantitative methodology. 210 MSME actors were given questionnaires to complete in order to collect data. The surveys were subsequently processed using SmartPLS 4.0 software, yielding the following findings: 1) Competitive Advantage is positively and significantly impacted by Green Product Innovation; 2) Green Product Innovation is positively and significantly impacted by Green Dynamic Capability; 3) Green Dynamic Capability is positively and significantly impacted by Competitive Advantage; and 4) Green Dynamic Capability positively and significantly mediates the effect of Green Product Innovation on Competitive Advantage.

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