The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang

Delfi  Ramadhani; Annur Fitri  Hayati; Rose  Rahmidani

doi:10.55885/jmap.v5i2.662

Authors

Delfi Ramadhani Universitas Negeri Padang, Indonesia
Annur Fitri Hayati Universitas Negeri Padang, Indonesia
Rose Rahmidani Universitas Negeri Padang, Indonesia

DOI:

https://doi.org/10.55885/jmap.v5i2.662

Keywords:

Product Quality, Price, Purchasing Decision

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.

References

Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. International journal of Rural Development, Environment and Health Research, 5(2), 26-39. https://dx.doi.org/10.22161/ijreh.5.2.4

Amoako, G., Omari, P., Kumi, D. K., Agbemabiase, G. C., & Asamoah, G. (2021). Conceptual framework—artificial intelligence and better entrepreneurial decision-making: the influence of customer preference, industry benchmark, and employee involvement in an emerging market. Journal of Risk and Financial Management, 14(12), 604. https://doi.org/10.3390/jrfm14120604

Andik, S. D. S., Munandar, J., Najib, M., & Rashid, A. (2021). Mobile phone brands preferences among students: Comparative studies in indonesia and malaysia. Business Review and Case Studies, 2(1), 10-10. https://doi.org/10.17358/brcs.2.1.10

Andri, P., Jasfar, F., & Kristaung, R. (2022). Effect of product, distribution and service quality on customer loyalty through customer satisfaction at indonesian marketplace. Devotion: Journal of Research and Community Service, 3(4), 321-330. https://doi.org/10.36418/dev.v3i4.122

Asti, D. W., Hasbiah, S., & Haeruddin, M. I. W. (2022). The Influence of price and product quality on product purchasing decisions at PT Intan Pariwara. Journal of Scientific Research, Education, and Technology (JSRET), 1(2), 238-258. https://doi.org/10.58526/jsret.v1i2.32

Aydın, A. (2024). The importance of brand equity and branding in terms of product/service preference and internationalization: An analysis of civil air transportation with marketing strategies. Journal of Aviation, 8(2), 182-191. https://doi.org/10.30518/jav.1413162

Cakranegara, P. A., Kurniadi, W., Sampe, F., Pangemanan, J., & Yusuf, M. (2022). The impact of goods product pricing strategies on consumer purchasing power: a review of the literature. Jurnal Ekonomi, 11(03), 1115-1120.

Daengs, G. S., Istanti, E., Negoro, R. M., & Sanusi, R. (2020). The aftermath of management actions on competitive advantage through process attributes at food and beverage industries export import in Perak Harbor of Surabaya. International Journal of Criminology and Sociology, 9, 1418-1425.

Firmansyah, Y., Hardiyanto, N., Rafdinal, W., & Juniarti, C. (2024). The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands. JURISMA: Jurnal Riset Bisnis & Manajemen, 14(1), 153-166. https://doi.org/10.34010/jurisma.v14i1.12496

Girsang, N. M., Rini, E. S., & Gultom, P. (2020). The effect of brand image and product quality on re-purchase intention with customer satisfaction as intervening variables in consumers of skincare oriflame users–a study on students of north sumatra university, faculty of economics and business. European Journal of Management and Marketing Studies. https://doi.org/10.5281/zenodo.3627548

Grace, E., Girsang, R. M., Simatupang, S., Candra, V., & Sidabutar, N. (2021). Product quality and customer satisfaction and their effect on consumer loyalty. International Journal of Social Science, 1(2), 69-78. https://doi.org/10.53625/ijss.v1i2.138

Hu, W., Hao, T., Hu, Y., Chen, H., Zhou, Y., & Yin, W. (2023). Research on the brand image of iOS and Android smart phone operating systems based on mixed methods. Frontiers in Psychology, 14, 1040180. https://doi.org/10.3389/fpsyg.2023.1040180

Mahsyar, S., & Surapati, U. (2020). Effect of service quality and product quality on customer satisfaction and loyalty. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(01). https://doi.org/10.29040/ijebar.v4i01.950

Nugroho, M. A., & Harjanto, R. (2020, March). The Symbolic Meaning Value in the Purchasing Decision Making Process of Smartphone Brand. In Proceedings of the 2nd International Conference on Interdisciplinary Arts & Humanities (ICONARTIES). https://dx.doi.org/10.2139/ssrn.3800673

Oktavian, R. F., & Wahyudi, H. (2022). The influence of product quality and price on purchase decisions. Almana: Jurnal Manajemen Dan Bisnis, 6(2), 379-392. https://doi.org/10.36555/almana.v6i2.1911

Prihananto, P., Yusvianty, R. S. A., Hakim, N. S., Bhawika, G. W., & Agustin, H. (2024). Analyzing brand positioning and brand image of smartphone brands in Indonesia by mining online review. Procedia Computer Science, 234, 318-332. https://doi.org/10.1016/j.procs.2024.03.006

Putra, T. A., & Satrio, R. B. (2020). Pengaruh Citra Merek, Kualitas Produk, Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian. Jurnal Ilmu dan Riset Manajemen (JIRM), 9(11).

Rosanti, N., & Salam, K. N. (2021). The effects of brand image and product quality on purchase decisions. Quantitative Economics and Management Studies, 2(6), 365-375. https://doi.org/10.35877/454RI.qems360

Sugiyono. (2013). Metode penelitian administrasi. Bandung: Alfabeta.

Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung. International Journal of Economics and Management Research, 2(1), 76-87. https://doi.org/10.55606/ijemr.v2i1.67

Wagiswari, K. A. (2022). Analysis of the Impact of Brand Image on Smartphone Product Purchase Decisions in Bandung. Special Education, 2(43).

Wang, R., Ke, C., & Cui, S. (2022). Product price, quality, and service decisions under consumer choice models. Manufacturing & Service Operations Management, 24(1), 430-447. https://doi.org/10.1287/msom.2020.0947

Yeh, H. (2020). Factors in the ecosystem of mobile payment affecting its use: From the customers' perspective in Taiwan. Journal of theoretical and applied electronic commerce research, 15(1), 13-29. http://dx.doi.org/10.4067/S0718-18762020000100103

Yusuf, A. (2021). The influence of product innovation and brand image on customer purchase decision on Oppo smartphone products in South Tangerang City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal, 2 (1), 472–481, 2(1), 472-481. https://doi.org/10.33258/birci.v4i1.1629

Yusuf, A., & Sunarsi, D. (2020). The effect of promotion and price on purchase decisions. Almana: Jurnal Manajemen dan Bisnis, 4(2), 272-279. https://doi.org/10.36555/almana.v4i2.1410