The Mediating Role of Supply Chain Capability in Customer Integration and Operational Performance: JEL Classification: M11, L25, L83, M31

Abidatul  Ulya; Muhammad  Hamdi; Aftoni  Sutanto; Zaki Amirul  Amri; Dini  Andriani; Muhammad Iqbal  Fauzi

doi:10.55885/jmap.v6i1.881

Authors

Abidatul Ulya Ahmad Dahlan University, Yogyakarta, Indonesia
Muhammad Hamdi Ahmad Dahlan University, Yogyakarta, Indonesia
Aftoni Sutanto Ahmad Dahlan University, Yogyakarta, Indonesia
Zaki Amirul Amri Ahmad Dahlan University, Yogyakarta, Indonesia
Dini Andriani Ahmad Dahlan University, Yogyakarta, Indonesia
Muhammad Iqbal Fauzi Ahmad Dahlan University, Yogyakarta, Indonesia

DOI:

https://doi.org/10.55885/jmap.v6i1.881

Keywords:

Customer Integration, Supply Chain Capabilities, Operational Performance, MSMEs

Abstract

The purpose of this study was to examine the mediating role of supply chain capability in the micro-café industry in the Special Region of Yogyakarta on the influence of customer integration on operational performance. This study used a quantitative approach with a survey method, with 154 respondents who were both customers and employees of the café business. Data were collected using a structured questionnaire and analyzed using a causal relationship modeling approach based on latent variables to examine the long-term and short-term effects between variables. The results of this study indicate that customer integration influences operational performance. Furthermore, supply chain capability have been shown to have a positive impact on operational performance and serve as a mediator in the relationship between customer integration and operational performance. This indicates that collaboration and customer information exchange influence operational efficiency and accuracy. This study concludes that customer integration, supported by strong supply chain skills, has a positive impact on the operational performance of small and medium enterprises. This impact is reflected in the increased ability of business actors to efficiently manage the flow of goods, information, and resources, thereby optimally improving operational performance.

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