The Influence of Cyber Public Relations Strategy on Consumer Trust of QRIS Users

Authors

  • Yunika Melviana Communication Science Study Program, Muhammadiyah University of Tangerang, Indonesia
  • Lathifa Prima Ghanistyana Communication Science Study Program, Muhammadiyah University of Tangerang, Indonesia
  • Anjelina Intan Wahyuni Communication Science Study Program, Muhammadiyah University of Tangerang, Indonesia
  • Dina Susanti Communication Science Study Program, Muhammadiyah University of Tangerang, Indonesia
  • Ananda Halisya Utami Communication Science Study Program, Muhammadiyah University of Tangerang, Indonesia

DOI:

https://doi.org/10.55885/jprsp.v5i3.645

Keywords:

Cyber Public Relations Strategy, QRIS User Trust, Digital Communications

Abstract

This research study aims to quantify the extent of impact of Cyber Public Relations strategies to the level of trust towards QRIS by digital consumers. QRIS (Quick Response Code Indonesian Standard) is a digital payment system whose payment technology is based on QR-code that users can scan via the mobile phone. QRIS is gaining momentum in the fast-growing digital environment since it is convenient, effective, and aligned with the cashless-society project in Indonesia. Cyber Public Relations strategies are online communication programs undertaken by an institution or company to develop an organizational image, consumer involvement, as well as create faith in their services. The current research is a quantitative study of Cyber PR strategy and the extent of confidence with QRIS that uses the survey research design and the population of 100 respondents who use digital services. The results reveal that Cyber Public Relations actions have a powerful impact on the trust of QRIS users. As a result, it can be thus concluded that successful use of digital communications through Cyber PR practices is invaluable in making good impressions and in establishing consumer beliefs in QRIS as a secure and reliable mode of digital payment.

References

Astuti, N. (2025). QRIS Adoption Determinants: Analysis of The Role of Ease of Use, Trust, And Promotion With User Satisfaction As An Intervening. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 4(4), 289-306. https://doi.org/10.54443/sibatik.v4i4.2651

Bahri, S., Firdaus, S., & Wijaya, M. (2024, January). Communication Strategies in Building Public Trust Based on Cyber Public Relations. In Proceeding of International Conference on Education, Society and Humanity (Vol. 2, No. 1, pp. 535-546).

Caniago, A. (2023). The Effect of Non-Cash Payments System On People's Buying Interest: Case Study On Purchases At Malls In The Tangerang Area. Lead Journal of Economy and Administration, 1(3), 66-72. https://doi.org/10.56403/lejea.v1i3.71

Dunn, J. R., & Schweitzer, M. E. (2005). Feeling and believing: the influence of emotion on trust. Journal of personality and social psychology, 88(5), 736.

Fazal, M. W., & Aslam, M. J. (2023). Shaping Public Perception: The Evolution of Government Public Relations in the Digital Age. Society, Law and Policy Review, 2(1), 37-53. https://doi.org/10.62585/slpr.v2i1.33

Febriani, A., Iswandi, N., & Tiara, S. A. (2021). Quick Response Code Indonesian Standard System on the Mobile Banking Application of Mandiri Sharia Bank. FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman, 7(2), 285-310. http://dx.doi.org/10.24952/fitrah.v7i2.4489

Gao, L., & Waechter, K. A. (2017). Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation. Information Systems Frontiers, 19(3), 525-548. https://doi.org/10.1007/s10796-015-9611-0

Kristia, E., & Ahmadi, M. A. (2024). Implementasi QRIS Sebagai Alternatif Pembayaran Non Tunai Pada Kalangan Usaha Mikro, Kecil, Dan Menengah (UMKM): Peluang Dan Tantangan. PENG: Jurnal Ekonomi dan Manajemen, 2(1), 1014-1024. https://doi.org/10.62710/21sqt943

Mamesah, J., Mangantar, M., & Rumokoy, J. L. (2023). Analysis of Consumer Perceived Quality and Trust To Usage Intention of QRIS at Coffeeshops Transaction in Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(4), 1395-1407. https://doi.org/10.35794/emba.v11i4.52531

McCloskey, D. W. (2006). The importance of ease of use, usefulness, and trust to online consumers: An examination of the technology acceptance model with older customers. Journal of Organizational and End User Computing (JOEUC), 18(3), 47-65. https://doi.org/10.4018/joeuc.2006070103

Muttaqin, A. R., Wibawa, A., & Nabila, K. (2021). Inovasi digital untuk masyarakat yang lebih cerdas 5.0: Analisis tren teknologi informasi dan prospek masa depan. Jurnal Inovasi Teknologi Dan Edukasi Teknik, 1(12), 880-886. https://doi.org/10.17977/um068v1i122021p880-886

Omarini, A. E. (2018). Fintech and the future of the payment landscape: the mobile wallet ecosystem. A challenge for retail banks?. International Journal of Financial Research, 9(4), 97-116. https://dx.doi.org/10.5430/ijfr.v9n4p97

Pranata, H. Y., Widyaningsih, B., & Rahmatika, A. N. M. (2024). Efektivitas Digital Payment Untuk Menjaga Portofolio Keuangan Studi Kasus Qris Bank Syariah Indonesia Dan Bank Muamalat. ISTISMAR, 7(2), 51-68. https://doi.org/10.32764/istismar.v7i2.5469

Pratiwi, S. R. (2025). Bank Indonesia’s Communication Strategy for QRIS Adoption in Digital Payment. CoverAge: Journal of Strategic Communication, 15(2), 205-216. https://doi.org/10.35814/coverage.v15i2.8511

Prawitasari, D., Badiani, F. D., Rachmawati, S. D., Ningrum, F. P., & Mufidah, N. L. (2024). QRIS in indonesia: a comprehensive literature review on adoption, challenges, and opportunities. Revenue: Jurnal Manajemen Bisnis Islam, 5(1), 91-102. https://doi.org/10.24042/revenue.v5i1.22760

Punnoose, A. C. (2012). Determinants of intention to use eLearning based on the technology acceptance model. Journal of Information Technology Education: Research, 11(1), 301-337.

Puspita, A., & Handayani, A. N. (2022). Dampak Teknologi Digital Terhadap Perilaku Sosial Masyarakat 5.0. Jurnal Inovasi Teknologi Dan Edukasi Teknik, 2(10), 446-451. https://doi.org/10.17977/um068v2i102022p446-451

Rafifah, D., Fujianti, L., & Munira, M. (2025). Analisis Tingkat Kesehatan Bank Sebelum Dan Sesudah Pandemi Dengan Metode Rgec (Risk Profile, Good Governance Corporate, Earning, Capital) Studi Kasus Bank Bumn. Jurnal Ilmiah Akuntansi Pancasila (JIAP), 5(1), 38-55. https://doi.org/10.35814/jiap.v5i1.7461

Raharjo, M. (2023). ‘QRIS Cross Border’as Digital Financial Inclusion Acceleration in Southeast Asia. Global Local Interactions: Journal of International Relations, 3(1), 45-55. https://doi.org/10.22219/gli.v3i1.25234

Shah, D. V., McLeod, J. M., & Yoon, S. H. (2001). Communication, context, and community: An exploration of print, broadcast, and Internet influences. Communication research, 28(4), 464-506. https://doi.org/10.1177/009365001028004005

Susilo, D. (2023). Digital marketing communication model to persuade QRIS transaction in@ tmrwindonesia Instagram account. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(11), 3425-3440. https://doi.org/10.54443/sibatik.v2i11.1437

Yuko, M., Suratin, M., & Sukresna, I. M. (2025). The Impact of Digital Payments on Financial Inclusion in Rural Areas. Research Horizon, 5(1), 117-124.

Downloads

Published

2025-09-19

How to Cite

Melviana, Y., Ghanistyana, L. P. ., Wahyuni, A. I. ., Susanti, D. ., & Utami, A. H. . (2025). The Influence of Cyber Public Relations Strategy on Consumer Trust of QRIS Users . Journal of Public Representative and Society Provision, 5(3), 808-816. https://doi.org/10.55885/jprsp.v5i3.645

Issue

Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision

Section

Articles

License

Copyright (c) 2025 Journal of Public Representative and Society Provision

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.